Fiumara is a shopping center in Genoa with over 120 shops, bars, restaurants and cinemas.

Through the app, users participate in a points collection, which allows them to redeem gift cards to be used in stores. Points are awarded for purchases made (upload receipt), entrance to the centre, treasure hunt. Furthermore, through the app they can participate in extractions and instant-wins once they are present in the centre.

The app also enabled the purchase of NFTs of works from ESG's historic structure and operation.

We have implemented a proximity marketing suite that allows you to convey information and promotions contextual to the user's location.